About
Words matter to me as much as pixels.
I am a designer and a writer from Cali, Colombia. I design interfaces and design systems, and I write poems, stories and essays.
Designer
I studied graphic design in my hometown, Cali, Colombia, but I learned the mysterious ways of the internet in Argentina, while studying and working on web design. I fell in love with technology and with the capacity to create front-end, user-centered experience platforms (websites, intranets or mobile apps) that make information and services easier to reach for real people. I have worked for agencies in Buenos Aires, Bogotá and Cali, and for companies around the globe, in Mexico, Chile, the US, the UK and other countries.
Today I am building Pance, an open source design system, and Kafka, the typography-first one this site is made with. I also help teams close the gaps in their own systems.
Writer
Writing has been my secret passion. It took several years to realize I could develop myself as a writer without compromising my work as a designer. Both disciplines strive for clear communication, so I have learned to walk through both languages, feeding each with what I learned from the other.
I have published a few poems and essays in online magazines and blogs.
Poetry books
- Poetry NotebookA digital poetry book, in English.
- Altares de salA digital poetry book, in Spanish. Published in 2022.
Recognitions
- 2020
First poems published in Lexikalia, issue 9, the magazine of the School of Literary Studies at Universidad del Valle.
- 2021
First place, adults category, International Poetry Festival of Cali.
- 2022
Published in the anthology of the International Poetry Festival of Cali, alongside Hugo Mujica, Carmen Villoro and other poets.
- 2022
Honorable mention, Ciro Mendía Latin American poetry contest.
Path
- 2026
Work
Pance
First release of an open source design system, with its Figma library and npm packages.
- 2024 — 2026
Education
Google UX Design Professional Certificate
Coursera, Google
End-to-end UX process, from research to prototyping and usability testing. In progress.
- 2014 — today
Work
Senior UX/UI Designer
SaaS, education technology and B2B
More than twelve years leading design for web applications and design systems, turning complex business requirements and data into products people can use.
- Enterprise
Work
Field operations web apps
Baker Hughes
Led the design of web applications that raised field productivity for oil and gas crews, built to keep working with low connectivity.
- 2012 — 2013
Education
Front-end foundations
Adobe, Symetria and Platzi
HTML5, CSS3 and jQuery, then web design and development: the start of designing in code.
- 2009 — 2011
Education
AA in Web Design
Instituto Nacional de Informática, Tucumán, Argentina
Web design technologies and the technical side of the craft.
- 2004 — 2008
Education
BFA in Graphic Design
Academia de Dibujo Profesional, Cali
Visual design and research methods. Graduated with honors; thesis on inclusive digital experiences for aging populations.
How the garden works
Every piece carries a growth stage, from seedling to evergreen, so you know how finished it is. Pieces stay in the language they were written in; the interface can be read in English or Spanish.
- Seedling · a rough first draft
- Budding · taking shape
- Evergreen · finished, kept up to date
Elsewhere
Set in Kafka, a design system for long-form reading. Built with Astro and hosted on Vercel. Every page is checked against WCAG 2.2 AA in light and dark. All rights reserved. Senior UX/UI Designer.